Recently, a campaign started to make the citizens of Limburg more acquainted with Brightlands. It’s time to tell them the Brightlands story, because Brightlands is virtually unknown, while so many interesting and relevant things are happening, often involving government investments, i.e. these things are financed with community money.
The campaign comprises three elements: a roadshow along the campuses, Brightlands 360°, and Brightlands Touchpoints.
The roadshow consists of on-campus events, that provide exposure to the campuses and opportunities to meet with important stakeholders in the region. During the roadshow, debating sessions are organized, in cooperation with the regional newspaper ‘De Limburger’.
Brightlands 360° involves the production of editorial content about Brightlands for the public, which is distributed via the channels of ‘De Limburger’ and our own channels. Take a look at: limburger.nl/brightlands.
Brightlands Touchpoint is an innovative mobile communication concept, which was developed by Museumplein Limburg, to increase the exposure of Brightlands in an easy way. The Brightlands Touchpoints will be placed at various events in the province during the next months.
The campaign, which runs from now until early 2018, is a co-production of Brightlands, the Province of Limburg, Connect Limburg, Limburg Economic Development (LED), and Museumplein Limburg.
